1. Skyrocketing Demand for Analytics Professionals
The demand for data analytics experts is absolutely exploding right now. Companies are growing and churning out more data than ever before. Here's what the numbers look like: there are currently around 1,000 job postings for data analyst positions and about 1,000 more for business analyst roles on VietnamWorks alone. And get this—on LinkedIn, the job count in this field is nearly double! The demand for professionals who can work effectively with data is only expected to keep climbing.
Industry experts predict that the global big data analytics market will hit a whopping $655 billion by 2029, up from $241 billion in 2021. On top of that, around 11.5 million new jobs in this field are expected to pop up by 2026. And it's not just data science positions—the business analytics market is projected to grow from $89 billion in 2023 to $131 billion by 2028.

2. Above-Average Salaries
The average salary in Vietnam sits at around 20 million VND. In major cities like Ho Chi Minh City and Hanoi, that average jumps higher, ranging from 22 million to 30 million VND.
Salaries vary by region:
- Hanoi and Ho Chi Minh City: Salaries in these cities run higher than the general average, typically ranging from 20-35 million VND (~$830 to $1,450 USD).
- Smaller cities and regions: Salaries tend to be lower, usually ranging from 15-20 million VND (~$625 to $830 USD).
When choosing a career, you need to think about more than just salary—consider the competition level too. For instance, demand for Data Science specialists might outpace supply. However, this field requires solid knowledge of mathematics and programming.
3. Opportunities Far Beyond IT Companies
The need for analytics professionals shows up across tons of different industries—from education to retail. Even within the same industry, big data can be used in wildly different ways. Take healthcare, for example: data can be applied to routine tasks like predicting how many patients will visit a clinic over the weekend, or to more complex challenges like using AI to improve diagnoses based on thousands of medical records. In banking, analytics is used to create personalized recommendations for customers and predict potential risks. Even agriculture relies on data—Data Scientists can train neural networks to help farmers monitor soil conditions and detect plant diseases. This diversity lets analysts choose between specializing in one specific industry or exploring many different sectors.

4. Continuous Growth Opportunities for Professionals
Just ten years ago, machine learning was a topic only specialists knew about and discussed. Today, we're hearing about neural networks practically every week. The IT field is constantly evolving with innovations appearing non-stop.
For example, big data is now merging with technologies like virtual reality (VR) and augmented reality (AR). This combination isn't just limited to entertainment—startups are applying VR and AR in healthcare, education, and even heavy industry. What's more, quantum computing, which uses principles of quantum mechanics, may soon find applications in Data Science.
To stay relevant in the industry, professionals must continuously learn and level up their skills.
5. Flexible Working Conditions
Nearly half of Vietnam's workforce prefers a hybrid model combining office work with remote work. About 21% of the remaining workforce wants to work remotely full-time, which makes total sense—working from home gives you a personalized workspace with fewer distractions. Remote work also opens up more job opportunities, allowing people living in smaller cities to work for companies in major metros. While not every field offers this flexibility, analytics is definitely an exception.
Plus, you can learn to switch careers remotely and relatively quickly. Many courses last about a year, and you can study while keeping your current job.

6. Nearly Limitless Career Advancement Opportunities
A career in analytics can develop in many directions, mainly depending on your interests and goals. You can grow horizontally, exploring new tools and eventually becoming a top-tier specialist with income to match.
Alternatively, you can take on more responsibility and move into management positions. Another option is becoming a consultant or even teaching less experienced colleagues.
It's clear that working in analytics brings amazing improvements to your life! And we at Swiss Coding Academy are ready to support you on your journey to discover the world of Data Analytics!